Diversification to Dominance: The Key Strategies Behind Lords Automative’s Success
Published By Machine Edge Global

Dr. Veer Singh, CEO of Lords Automative Pvt. Ltd., has been at the forefront of driving innovation and growth in India’s electric vehicle (EV) sector. Under his leadership, the company has achieved an impressive 5x year-over-year growth, leveraging a strategic mix of product diversification, sustainable practices, and customer-centric solutions. From pioneering a comprehensive range of electric two-wheelers and three-wheelers to forging key partnerships and expanding market reach, Lords Automative Pvt. Ltd. has emerged as a dynamic player in the EV landscape. In this interview with Machine Edge Global, Veer Singh shares insights into the company’s journey, the role of cutting-edge technologies in shaping the future of mobility, and Lords Automative Pvt. Ltd.’s vision for sustainable transportation solutions.
How has Lords Automative Pvt. Ltd. leveraged its diversification journey to achieve 5x year-over-year growth in the electric vehicle (EV) sector?
Lords Automative Pvt. Ltd. has successfully leveraged its diversification into the electric vehicle (EV) sector to achieve remarkable 5x year-over-year growth by implementing a strategic approach across several key areas:
Product Expansion: Lords Automative has expanded its product portfolio with a wide range of EV solutions, catering to both two-wheelers and three-wheelers. Their offerings in the 2-Wheeler category include:
- Lord’s Zoom – E-Scooter
- Lord’s Zoom Plus – E-Scooter
- Lords Bijli – E Loader
- Lords Stylon – High Speed E-Scooter
- Lords Prime – High Speed E Loader
In the 3-Wheeler category, they offer:
- Lords Ignite – E-Scooter Loader 3W
- Lord’s King – E-Rickshaw
- Lord’s Samrat – E-Loader
- Lord’s Sawari – Butterfly E-Rickshaw
- Lord’s Gati – Butterfly E-Loader
- Lord’s Grace – E-Rickshaw (Specially designed for Handicap Person)
- Lord’s Swachh Yaan – Garbage Vehicle
- Lords Vayu – High Speed Auto
- Lords Velocity – High Speed Loader
- Lords Premier – High Speed Loader with Full Cover Body
- Lords Waste Warrior – High Speed Garbage Vehicle
This diverse product range, which spans electric scooters, e-loaders, e-rickshaws, and specialized vehicles, allows Lords Automative Pvt. Ltd. to target multiple market segments, from personal transportation to commercial and industrial applications, expanding their customer base and market presence.